Email Marketing
One of the extremely cost-effective marketing tool is email marketing. Almost all startups are already using email marketing, but you should consider email marketing a higher priority because it can be a gold mine to your brand. And of course, building an email marketing list is the first challenge. Below are some common methods of building a list.
- Request signups from your visitors on your website.
- Provide valuable content to encourage your readers to join your email marketing list.
Also, email marketing will be one of your effective marketing spends because it costs almost nothing.
A/B Testing
For nearly every marketing channel that you use, A/B testing is the difference between spending your money wisely.
When you create a new email marketing campaign, you should test it’s subject line to find which one is fit your business. With A/B testing you can see which one has the best open rate. I mean, A/B testing is critical for your email marketing campaigns.
