When you utilize email marketing to send out your corporate newsletter design simply, you miss out on a potential revenue stream.
You need to spend the time to build a plan for your email marketing campaign with these helpful tips, tools, and strategies which can help you grow your brand and build up your bottom line.
Design
Before getting too carried away with any email marketing campaign, take a moment to figure out the design. Clean, simple designs which are easy to read, with content which is easy to digest, does the best for open and subscription rates.
Nearly all of successful email marketing campaigns do not have any design to them, they look like a personalized newsletter design.
Single-focus
One of the enemies of success is a clutter. Never is this truer than with your email marketing campaigns. This is where so many well-intentioned marketers make mistakes.
It’s fine if you want to have a weekly corporate newsletter design, although when there is no revenue generation arm to it, I would challenge you to answer why. You need to separate out a clear message for each communication with your email marketing list.
Sales
If you are setting up email marketing campaigns properly, then you have the ability to chase after incremental sales strategically. This is one of the essences of a sales funnel which says you take your visitor, convert your visitor into a prospect, then a lead and after that seal the deal with your visitor as a customer.
