The Email marketing has become an afterthought due to the emergence and growth of social media marketing that has caused many organizations to put all their energies into these emerging platforms.
According to MarketingSherpa, the 72% of people choose to receive promotional information via email, compared to only 17% who choose social media.
Many think that changing the marketing strategy form the old method of email marketing towards social media marketing might be a good idea. This idea is not truly correct, as a big chunk of the population don’t even have a social media account. But I can guarantee that everybody uses email accounts. .
As many organizations focus their marketing power in social media; the email marketing field is emptier. This means that the chances that your public reads your messages increases. Focus on email marketing and spare time on the social media war. By no means I can guarantee that just bulk mailing or any mailing can provide good results. It takes a good strategy and permission from your future customers to create a good email marketing. Not all persons want your message. FOr this reason you need “permission marketing” which is states as the “delivery of messages, information or newsletters to a public group that anticipates receiving your emails.
Try out this tips stated below to make the most out of the chance your clients have to to impress
Try out this tips stated below to make the most out of the chance your clients gave to to impress them.
1 Mobile Devices Designs
The Pew Research Center reports that for the first time, more people own smartphones than a desktop or laptop and that people spend significantly more time on their mobile devices.
Most of email design platforms now come with a wide order of mobile-optimized templates. It works out to consider how the layout will appear on the smallest screen your subscriber may be utilizing and begin with a mobile-first approach.
Single column designs and slightly larger fonts are a safe investment to assure that people will be able to easily view the entire width of your message on any smartphone.
Tip: Both HTML and plain text emails are advisable as sometimes it will only open plain text.
2 Work with a Clean and Organized Layout
Keep things clean and simple to prevent unnecessary distractions that hold your readers’ attention from beginning to the end.
Make first an outline of your design. What components to incorporate and then include the small details
Tip: watch for the different platforms availes . There are a wide variety of choices that allow non-technical users to easily populate and customize visually engaging templates.
3 Keep Text Short and Sweet
With spans of declining attention, it is essential that you carefully figure out not only the right content, but also how many different topics you want to introduce.
Most people receive multiples bulletins almost the seven days of the week now. Try thinking on all the mails you avoid opening or ignore and why you do it. Most probably it was because you never found the information to be valuable on a consistent basis, the email was very difficult to scan and read, or maybe it was sent too often.
Tip: Use a theme to weave the content together and add a “Read More” button when promoting blog content.
4 Build Visual Hierarchy
This main design requires making a sense of what is important to the reader through the use of position, size, color, contrast and shapes.
At a simple view, it is very obvious what elements are the most important and what you want the reader to focus on.
The use of font sizes and color are the best and most common ways designers can make a sense of importance within the structure of an email.
Tip: use the Squint Test on your design to get a high-level view of the visual hierarchy.
5 Embrace the White Spaces
The correct use of white space allows the brain to scan, understand and break down elements into little easily digestible pieces.
The Apple company has set an standard that so many brands have tried to reach when we talk about the effective use of white space and a clean layout.
Give your content room to impress and make an impact on the reader. All the beautiful design makes strategic use of negative spaces to emphasize specific parts of your content.
6 Headers/Footers frame contents
One of the most important estates you have to focus on is the first 2 to 3 inches of an email where you have to gain the attention of the reader.
Footers may not be the first thing a reader sees, but it is important they provide a solid visual bookend to the header of a newsletter and help frame the look and feel of the entire email.
Make sure to include social media icons as well as an unsubscribe button and other elements that will make your message CAN-SPAM compliant.
Stat: According to a study by the Nielsen Group, readers can quickly scan and process newsletter content in an average of 51 seconds.
7 Use color to set the mood
Many researches have guided on the effectiveness of the use of different colors to trigger feelings and emotions. Be very intentional with the choice of color schemes to create a message that resonates with your reader.
What can colors define in your newsletter?
In the west, there are certain cultural conventions that dictate which colors should be used for certain messages. For example, black has been traditionally associated with luxury and sophistication, while blue is often connected with the notions of integrity and tranquility.
Of course you may want to use a color scheme that completes and reinforces the brand identity.
Tip: Establish a style guide to make sure your message across all mediums constantly.
8 Font Choices simplifying
Many fonts, little time. It’s easy to become paralyzed by the indecision when looking for the perfect font among thousands that are available online.
Tip: Use 22 pixels for headlines and 14 pixels for body text to create sufficient contrast.
9 Utilize Stunning Images
When there is limited space to get a message across, a well chosen image can make a great statement.
Just be careful not to abuse the use of images or choosing pictures that are too large, as they can make your email more likely to be marked as a spam. Just use up to 30% of your availed space for your images. In certain cases, a simple text email can be the most direct way to get an important message across.
10 Embed Videos and Gifs
GIFs are often being used more and more in emails and can make a great impact if done properly.
ModCloth creatively features the different pieces of clothing that are are part of a complete outfit.
But be careful not to overdo it: Use GIFs that are relevant to your product or service and make sure to not come across as too “in your face.”
11 report with Infographics
Monthly highlights help your readers follow a trend that ends up in a CTA.
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12 build a Compelling Call to Action
Email marketing can create and reinforce brand awareness, however you want the reader to take action.
A cleverly made and structure designs will lead your readers to a CTA pointed out in your newsletter.
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You and your team are in total control of every part of the messages you create for your audience members.
Remember: They gave you permission to send them inspiring and useful content. Do not disappoint them!
